How to Increase Instagram Likes

Increase Instagram Likes – Despite being one of the first social metrics to indicate post-performance, likes on Instagram still stand as a go-to indicator for many brands. It’s low cost to the visitor: just a double tap. Instagram likes are linked to common engagement numbers.

The metric will be an internal metric, though it’s still in the testing phase to remove the number of public likes from Instagram posts. Instagram-like deletions have already been tested in several countries, including Australia and Canada, and as of the publication date of this article, testing has been extended to the United States. Right now, we don’t know what will ultimately happen to general Instagram likes, but for brands and influencers in particular, your analytics will still show the numbers.

Below are the tips we have collected to help you increase your Instagram likes per post. We’ve left out the basics like taking good photos and being consistent but it’s always good to keep them in mind. While these Instagram business basics are the foundation of your strategy, these tips are boosters that will help you get the most out of your content.

Run a like-based contest

Some of the most engaging content on Instagram is focused on sales and giveaways. People want to enter contests, and the easier it is for them to enter, the more engagement you’ll get.

To run a like-based photo contest, you need one of the entry requirements for them to like the post. Usually, the other two requirements include following the account and tagging a friend or two. Liking a post is a much lower barrier to entry and you’ll get a lot of engagement.

In this example, Soma partnered with another brand and several influencers in the health and wellness space to raise the profile of the competition. Through the contest they all benefit from brand exposure and they also get an Instagram like count boost.

Work on a hashtag strategy

Using hashtags for your brand’s benefit is one of the easiest ways to get noticed organically. That doesn’t mean spam tagging every post with #top, #awesome or #hair. It means being selective in your hashtags, both by brand and industry. When you have a brand hashtag, it’s easier to find relevant content and influencers. Industry hashtags work to see what’s trending in your industry and ensure you don’t miss out.

To find the best hashtags for you, start by reading hashtag strategies. You can also use analytics like Sprout’s Instagram report to see which hashtags got the most engagements. To go beyond the hashtags you use and find more opportunity in your industry, use a social listening tool like Sprout to learn about hashtags you’re missing from your top posts.

Madewell’s hashtag strategy in this post is pretty simple. It uses three brand hashtags: two of them proprietary and one exclusive to the brand. Also added the hashtag #collabs to put it among the other collaboration posts out there. You’ll also notice that there are fewer hashtags in the title: just one. The remaining three hashtags are added as a comment so as not to distract from the topic.

Ask to refer a friend

Have you ever seen an Instagram post? When this happens, you usually have a few options: copy the link and text them, send it via DM, or tag them in a comment. If you have interesting or funny content, asking users to tag a friend is an easy step. They’re already going to tag someone anyway, so this is the next step.

These two examples are different, but they still produce the same results. One is informative and the other is plain funny. However, both directly ask followers to tag a friend. The result is more options and more engagement.

Please tag your post

Perfect for travel and retail brands, tagging a location ensures that your photo comes up when people view the location. This is very easy to do and shouldn’t take up too much of your publishing time.

Many Instagram-savvy restaurants use Instagram to explore the best food and beverage options at the restaurant. By opening the tagged location, they can easily find photos of the food they want to try. If your content is good, Instagram likes will come naturally through the location tag.

Vogue Living featured the city in this post. For those who want to visit the place or know more about it, they can explore all the posts on the location. It is also possible that others will land on this post as they are looking at Puglia as a potential holiday destination. Those viewers will add likes.

Make your captions as good as your photos

We all already know that great media is key to building a captive audience. But what about the accompanying title? Don’t blur the part unnecessarily or use your words automatically. With the right tone and voice, your captions will be as captivating as your photos.

Creating good headlines is all about setting expectations for your audience. They will spend more time with your posts anticipating the topics of the next post. Writing compelling headlines is a skill that can be developed over time.

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The New Yorker is known for its words and photos and their Instagram account does not fail in this regard. With the right part of a piece, the reader is drawn into the story and wants to know more about the child in the photo.

Mix up Instagram content types

With the introduction of Stories, Instagram’s content categories expanded. Perhaps related, the post-Feed engagement dropped around the same time. However, engagement in general is more spread out between content types. Metrics now include video views, post likes and even story responses.

This means that you should take advantage of different categories and promote them as much as you can.

Trader Joe’s story made a post on their new feed post. A common tactic is to drive people watching Stories to the feed. If the user is interested, they will click and like your post.

How to Increase Your Instagram Likes Naturally

There are many ways to increase the number of likes on your Instagram posts, even if the general metric is quickly obscured. From adding a location tag to trying a meme, having more Instagram likes is a small way to help your brand get more exposure on the platform.

To make sure you’re maximizing the potential of your post, use Instagram’s own analytics to find your timing, or use the suggested timings like the chart below as a starting point.

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